Month: April 2018

HP will host a three-day gaming extravaganza this week at the Middle East Film and Comic Con (MEFCC) at the PLG Arena 5. The event will be hosted in partnership with the leading Middle East eSports operators, Power League Gaming (PLG). At the event, which takes place April 5-7, HP will showcase its full lineup

Kärcher, the world leader in innovative cleaning technology in partnership with Sedana Trading, today opened the Kärcher Center Sedana Abu Dhabi in the presence of the H.E. Ambassador Goetz Lingenthal, Germany’s Ambassador to the UAE. The opening of the flagship store was also attended by Richard Nouira, Managing Director of Kärcher Middle East, Karim Daniel,

Sahara Centre, Sharjah’s leading retail, entertainment and dining destination, has announced the launch of its ‘Plug Into the Future Like Never Before’ family promotion, which offers customers the exclusive opportunity to win a Tesla Model X  or AED 100,000 worth of vouchers that are valid at any electronics shops in the mall. The campaign will

 NYU Abu Dhabi (NYUAD) is joining the global movement for the fourth consecutive year to raise awareness about autism. The dome of the University’s campus on Saadiyat will be lit blue throughout the month of April in a show of support for Autism Awareness Month. The initiative came as part of a wider program conducted

The 2018 Middle East Sentiment Survey by McKinsey & Company reveals that consumers in the region are becoming more cost-conscious, less brand-loyal and rapidly shifting purchasing behaviours. Approximately 55 per cent of consumers are now actively looking for savings across markets, with those in Saudi Arabia leading the pack. They are finding creative ways to

Social media is not journalism, but a form of communication, say experts Social media should not control our lives, rather we should control what we post in public, famous Arab singer Najwa Karam told the media at a session titled ‘The Ever-Changing Journey in Arts’. Karam, a celebrity in her own right, said she uses

Saudi Aramco’s EXPEC Advanced Research Center (EXPEC ARC) won three out of five awards at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC). The awards recognize leading initiatives, projects, and technologies that have displayed excellence on a global scale. EXPEC ARC garnered first place in the categories of technological innovation, digital transformation, and personal achievement.