Apparel Group, one of the region’s leading fashion and lifestyle retail conglomerates, has entered into a strategic partnership with Knowledge Economic City (KEC) to introduce 24 internationally recognised retail and dining brands at Multaqa AlMadinah Mall, marking a significant expansion of the Group’s presence in Saudi Arabia. The partnership represents another milestone in Apparel Group’s

Luxury travel is increasingly defined not by where travellers go, but by what draws them there. Some journeys begin with the promise of open water and untamed landscapes; others are shaped by art, history, wildlife or time spent together as a family. From AMAALA on the Red Sea to the Mediterranean, Mauritius, South Africa and

flyadeal, Saudia Group’s fast-growing low-cost carrier, has launched an exciting contest inviting talented enthusiasts from across the world to create history and design a special commemorative livery (design and paint scheme) for its 50th aircraft, an Airbus A320neo. Scheduled for delivery in mid-2027, the aircraft will mark a significant milestone in the airline’s growth story.

webook.com, the global technology platform for live experiences, has launched the first AI Booking Assistant in Saudi Arabia that allows users to discover events, receive tailored recommendations and move towards a secure ticket purchase from the digital channels they already use. Available at launch across X, Instagram, WhatsApp, the assistant connects conversational requests with live,

Saudi-born womenswear label JAY3LLE announces the launch of its global e-commerce platform, marking a significant milestone in the brand’s international expansion and introducing its distinctive vision of resort and golf-inspired fashion to a worldwide audience. Positioned at the intersection of fashion, sport, and contemporary luxury, JAY3LLE is redefining the modern resort wardrobe through elevated silhouettes,

In one of its first major milestones, Four Seasons Resort & Residences AMAALA at Triple Bay has been selected among La Liste’s Top 5 Hotel Openings of the Year 2026, the resort’s first international award since opening. Recognising the resort as one of the world’s most exciting new luxury destinations, the prestigious accolade celebrates its exceptional

Riyadh Air, the Kingdom’s new national carrier, has celebrated the launch of its inaugural service between Riyadh and Kuala Lumpur, establishing its first gateway into Southeast Asia. The inaugural event was celebrated in both cities, kicking off at the check-in at King Khalid International Airport (RUH) with airline and airport executives, and continued at Kuala