Rosewood AMAALA opens in Triple Bay, Saudi Arabia’s new wellness destination on the northwestern Red Sea coast, where the Tabuk mountains meet the world’s fourth-largest barrier reef. It marks Rosewood’s arrival on a coastline only now open to travelers, offering access to a remarkable part of the Red Sea that has remained largely unexplored until

Saudi Arabia has rapidly become one of the most important business destinations in the Middle East. Driven by Vision 2030, economic diversification, technology investment, tourism development and massive infrastructure projects, the Kingdom now hosts a growing calendar of international conferences, exhibitions and investment forums. For companies looking to enter the Saudi market, these events provide

Not every memorable travel experience begins with a ticket. In AlUla, some of the destination’s most rewarding moments are found while wandering through palm groves, watching sunset over sandstone cliffs or discovering creative neighbourhoods at your own pace. From peaceful oasis walks and dramatic sunset viewpoints to vibrant creative districts, here are five ways to

PIF and Formula E are announcing the expansion of the Driving Force program through a new online platform, giving young people worldwide a backstage pass to the future of motorsport through STEM and sustainability education, showcasing the future of mobility.  The multi-dimensional learning program was first launched in April 2025 in Miami, during the 2024/25

Summer offers an opportunity to discover the landscapes of north-west Saudi Arabia at a slower pace, with early departures and carefully planned stops transforming the drive to AlUla into part of the experience itself. Whether travelling north along the Red Sea coast from Jeddah, crossing the volcanic landscapes around Khaybar from Madinah, or approaching beneath

Alshaya Group, the leading international franchise retail operator in the region, is proud to announce the launch of Chipotle Mexican Grill (NYSE: CMG) in the Kingdom of Saudi Arabia with its first restaurant opening in Riyadh this August. This highly anticipated launch will bring Chipotle’s responsibly sourced, classically cooked real food to guests in Saudi

Red Sea Global (RSG), a PIF company and the regenerative tourism developer, has renewed its sponsorship of Al-Ahli Saudi Football Club for one season (2026-2027), extending a partnership that began in 2023. Under the new agreement, AMAALA will appear on the front of Al-Ahli’s first-team shirts, replacing the Red Sea Global brand as the partnership