PUMA and AL-HILAL unveil the club’s new 2026/27 Home kit, introducing a design inspired by the stories, symbols and shared identity that have united generations of AL-HILAL players and supporters. Carrying the campaign narrative “One Crest.One Glory”, the new Home kit celebrates the pride, passion and legacy represented by AL-HILAL crest. Inspired by Saudi Arabia’s

Diriyah Art Futures (DAF), the region’s leading hub for New Media Arts, has successfully concluded the inaugural edition of its Arts Futures Camp 2026, marking a significant milestone in its mission to nurture emerging creative talent and expand opportunities for young people to engage with digital art and technology. Held over three weeks from 28

Keeta, the on-demand delivery platform backed by global technology leader Meituan, has launched a new whitepaper exploring how technology-enabled delivery platforms can support Saudi Arabia’s digital transformation and create new opportunities for innovation, entrepreneurship and economic growth. The whitepaper was launched during Keeta’s participation at the inaugural LEAP East in Hong Kong, the first edition

Every summer, AlUla’s oasis comes alive with an abundance of fresh, locally grown fruit. This year, the Summer Fruits Season, running until 22nd July, celebrates the region’s rich agricultural heritage. The season showcases the fruits for which AlUla farms are renowned — including grapes, mangoes, figs and pomegranates — as these crops gradually reach maturity

AlUla’s unique natural landscapes and exceptional hospitality make it the perfect destination for football fans to watch the FIFA World Cup 2026. From luxury poolside lounges to unique spaces framed by towering sandstone mountains, the ancient oasis offers a selection of premium open-air venues where spectators can follow epic matches while immersed in authentic heritage

GymNation, the region’s leading gym chain, has unveiled the first-ever Muscle Thobe and Ghutra collection, designed specifically for the growing community of fitness enthusiasts who are equally proud of their culture and their commitment to health and wellness. The collection has been developed in response to member demand and reflects the rapid evolution of fitness

Football is constantly evolving. Players get better, tactics become more intricate, and the smallest margins can change the outcome of a match. Which is why, in recent years, one of the game’s most unusual defensive moves has become a familiar sight: a player lying flat behind the free-kick wall. You know the guy. Lying flat on