Not every memorable travel experience begins with a ticket. In AlUla, some of the destination’s most rewarding moments are found while wandering through palm groves, watching sunset over sandstone cliffs or discovering creative neighbourhoods at your own pace. From peaceful oasis walks and dramatic sunset viewpoints to vibrant creative districts, here are five ways to

PIF and Formula E are announcing the expansion of the Driving Force program through a new online platform, giving young people worldwide a backstage pass to the future of motorsport through STEM and sustainability education, showcasing the future of mobility.  The multi-dimensional learning program was first launched in April 2025 in Miami, during the 2024/25

Summer offers an opportunity to discover the landscapes of north-west Saudi Arabia at a slower pace, with early departures and carefully planned stops transforming the drive to AlUla into part of the experience itself. Whether travelling north along the Red Sea coast from Jeddah, crossing the volcanic landscapes around Khaybar from Madinah, or approaching beneath

Alshaya Group, the leading international franchise retail operator in the region, is proud to announce the launch of Chipotle Mexican Grill (NYSE: CMG) in the Kingdom of Saudi Arabia with its first restaurant opening in Riyadh this August. This highly anticipated launch will bring Chipotle’s responsibly sourced, classically cooked real food to guests in Saudi

Red Sea Global (RSG), a PIF company and the regenerative tourism developer, has renewed its sponsorship of Al-Ahli Saudi Football Club for one season (2026-2027), extending a partnership that began in 2023. Under the new agreement, AMAALA will appear on the front of Al-Ahli’s first-team shirts, replacing the Red Sea Global brand as the partnership

Money20/20 Middle East, the region’s home for the global money ecosystem, will return to Riyadh from 14–16 September 2026, bringing together regulators, financial institutions, fintech innovators, investors and technology leaders. Hosted by the Financial Sector Development Program (FSDP), Saudi Central Bank (SAMA), Capital Market Authority (CMA) and Insurance Authority (IA), and co-organised by Tahaluf and

Four Points by Sheraton Riyadh – King Abdulaziz Road, owned by ALMARIA Investment Company, has received the 2026 EMEA New Hotel Opening Award at a Marriott International awards ceremony held in London, United Kingdom. Commenting on the achievement, Mr. Waleed Alhmali, CEO of ALMARIA Investment Company, said: “We are incredibly proud to receive this prestigious