Aseer Season 2026 offers something very different from the desert image many international travelers still associate with Saudi Arabia. In and around Abha, visitors find mountains, green landscapes, cooler temperatures, heritage villages, cafés, outdoor attractions and summer entertainment. The 2026 season runs from June 25 to September 1. That timing is important. While temperatures rise
PIF and Formula E are announcing the expansion of the Driving Force program through a new online platform, giving young people worldwide a backstage pass to the future of motorsport through STEM and sustainability education, showcasing the future of mobility. The multi-dimensional learning program was first launched in April 2025 in Miami, during the 2024/25
Swissotel Makkah is one of the large five-star hotels that form part of the Abraj Al Bait complex beside Masjid al-Haram. Its position gives pilgrims easy access to the Holy Mosque, while many rooms overlook the Haram, Kaaba or Makkah skyline. Yet location is only part of the story. The hotel was also the first
Summer offers an opportunity to discover the landscapes of north-west Saudi Arabia at a slower pace, with early departures and carefully planned stops transforming the drive to AlUla into part of the experience itself. Whether travelling north along the Red Sea coast from Jeddah, crossing the volcanic landscapes around Khaybar from Madinah, or approaching beneath
Red Sea Global (RSG), a PIF company and the regenerative tourism developer, has renewed its sponsorship of Al-Ahli Saudi Football Club for one season (2026-2027), extending a partnership that began in 2023. Under the new agreement, AMAALA will appear on the front of Al-Ahli’s first-team shirts, replacing the Red Sea Global brand as the partnership
Saudi Arabia has increased the disposal rate of ozone-depleting substances to 69 percent during the first half of 2026, reinforcing its commitment to implementing the Montreal Protocol and the gradual phase-out of hydrochlorofluorocarbons (HCFCs), according to data from the National Center for Environmental Compliance. The center announced that more than 8,000 metric tons of ozone-depleting
A total of 264 BMW vehicles have been recalled by the Ministry of Commerce due to a defect in the Integrated Braking (IB) system that may interfere with electronic signals and reduce braking system performance, increasing the risk of an accident. The recall affects 264 BMW vehicles, specifically the 7 Series, X7, XM, X6, X1,
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