Consumers will operate in a reality that is consistently enriched with virtual content, and marketers need to find ways to integrate these new realities into their marketing strategies. With the launch of Apple’s ARKit and Google’s ARCore, augmented reality is no longer a future possibility for retail. It is happening now! Infact, 75% of consumers
The International Fund for Houbara Conservation (IFHC), the global leader in pre-emptive species conservation, will shine the spotlight on the overwhelming success of its breeding and release programme, continued efforts to educate the next generation of conservationists and engage falconers on the importance of sustainable hunting at Abu Dhabi International Hunting & Equestrian Exhibition (ADIHEX)
Automation and AI-driven technologies are changing the face of Middle East’s warehousing industry, pushing advanced inventory control high up the industry agenda and sharpening cost-control, space optimisation and competitiveness, according to a UAE sector pioneer. Fadi Amoudi, the Founder and CEO of IQ Robotics, one of the exhibitors at Materials Handling Middle East, the region’s
With a little over a year until Expo 2020 Dubai, international sentiment remains overwhelmingly positive with global interest in the emirate’s six-month long trade fair at an all-time high, according to the latest research from SEMrush, the award-winning digital marketing suite. Online research conducted by SEMrush, the all-in-one marketing toolkit for digital marketing professionals, shows
The next chapter in unconventionals will be written by companies who compress innovation cycle time, remain laser focused on financial metrics, and adopt a broader innovation mindset to gain a competitive edge. That was the overriding message from the opening session of this year’s Unconventional Resources Technology Conference (URTeC) in Denver, Colorado. Aramco’s technical presence has strengthened
Swedish Furniture giant, IKEA, launched today its all-new 2020 Catalogue at an event in its Dubai Festival City Mall store. This year’s catalogue theme is ‘A fresh start’ and focuses on how important mental and physical rest is for people to feel happy and live life to the fullest. In its 2020 edition, the catalogue
The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has announced plans to launch the sixth annual Knowledge Summit, to be held on November 19 and 20, 2019, at the Dubai World Trade Centre. Held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE,
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