As the world enters Web 3.0, the emerging metaverse is going to challenge the way businesses currently operate and it is time for brands to reimagine their marketing strategies. Cyber Gear services include the design of knowledge portals, intranets, e-CRM, e-business, CMS, e-commerce & mobile applications, Social Media and, digital campaigns. As partners in expanding
In this month’s episode of Marketplace Middle East, CNN’s Eleni Giokos and Amanda Davies explore the business of sport and why the region has become a leading location to host sporting events. From Formula One races in Qatar, Bahrain, Saudi Arabia, and Abu Dhabi, to more than 20 top international sporting events in the UAE, the Middle East has become a
Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, is pleased to announce that its content creator, AboFlah, has successfully raised over US$11M in a charity stream for The World’s Coolest Winter campaign from January 7th till 18th. Whilst completing the stream, AboFlah also officially broke two GUINNESS WORLD RECORDS™ titles
Wa’ed, the entrepreneurship arm of Saudi Aramco, has collaborated with Fintech Saudi as a strategic partner, along with regional seed and early-stage venture capital firm Flat6Labs,to launch a 12-week Fintech Accelerator to expedite the growth and development of promising Saudi fintech companies. The hybrid event, which commences towards the end of February, will take place in Riyadh
Amazon in Saudi Arabia and the UAE joins forces with MTE (MENATech), a GGTech Entertainment Group company to launch Amazon UNIVERSITY Esports, the UAE and the Kingdom of SaudiArabia’sfirsteducationalesports league. Amazon’s involvement in the tournament across the UAE and Saudi Arabia will help upscale the competition, increasing visibility and growth opportunities for players, in addition to
Ever since Facebook rebranded to Meta, the Metaverse has become the centre of all conversations as brands queue up to enter the virtual world. Meta means Beyond. And Web3 allows us to travel beyond, where virtual reality and augmented reality join with other realities creating mixed reality experiences known as MXR. It is also possible
Formula E and Etihad Etisalat Co (Mobily) have today announced a new partnership with the Diriyah E-Prix races of the ABB FIA Formula E World Championship, beginning with the upcoming double-header race weekend on 28 and 29 January, in support of sustainability in sports. The partnership reflects Mobily’s commitment to support and encourage sustainability as
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