Month: April 2023

On March 15, 2023, Beijing Aerospace Petrochemical Technology And Equipment Engineering Corporation Limited (BAPTEEC LTD), a wholly owned subsidiary of Beijing Aerospace Propulsion Institute (“BAPI”, affiliate to  China Aerospace Liquid Propulsion Technology Academy of China Aerospace Science and Technology Corporation), and SABIC, a global leader in the chemicals industry, held a signing ceremony in Beijing

Hosting a successful World Expo significantly boosted the UAE’s soft power position, propelling it into the top 10 countries in the Brand Finance Global Soft Power Index 2023 for the first time. The UAE jumped five places in the Index, with its Soft Power Score increasing by 3.2 points, with Expo 2020 Dubai driving 61.2%

To launch the celebration of the 100th anniversary of its brand name, Herman Miller has taken a deep dive into its rich archive of graphic design to bring its story of design authorship and cultural influence to life. Throughout its history, Herman Miller has worked with many graphic designers and artists who came to define

Ti22 Films, a Dubai-based production company led by award-winning producer Reim El Houni secured their 26th International Award yesterday at the New York Festivals TV & Film Awards. The winning film, produced by El Houni and directed by creative director Sofia De Fay, won in the Corporate Image Category Group for Branded Content. The film

Surrounded by awe-inspiring human and natural heritage, The Chedi Hegra will be the first hotel to welcome guests to a uniquely authentic luxury experience deep in the ancient Nabataean site in north-west Saudi Arabia. RCU has selected luxury hotel management company GHM to operate the hotel as The Chedi Hegra. Situated within Saudi Arabia’s first UNESCO World Heritage

Mohammed Marghalani, Cluster General Manager Ritz-Carlton Riyadh and Jeddah, has been awarded the title of ‘General Manager of The Year’ for The Ritz-Carlton Worldwide at the 2023 (MILUX) Marriott International Luxury Brands General Managers Conference, held recently in Abu Dhabi on the 14th of March, 2023. The prestigious award is presented annually to a General

A new report from Harvard Business Review Analytic Services in association with Mastercard details the importance for businesses across the Middle East to balance digital innovation and customer trust. The study explores the current business landscape through the lens of an increasingly young population, filled with consumers who prioritize brands with shared values and digital