Dedicated Gaming, Film, And Luxury & Lifestyle Streams Debut At Athar Festival 2025 As Saudi Creativity Takes The Global Stage
The third edition of Athar – Saudi Festival of Creativity launched its opening day in Riyadh with 1,900+ attendees and 150+ speakers from the region and beyond exploring the ideas shaping Saudi Arabia’s creative future. From the launch of new content streams to the return of flagship programmes, the festival’s expanded footprint reflected a cultural



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