Almarai ranks among the most influential in Saudi Arabia
Almarai has achieved the third position on the list of the most influential global and local brands in the Kingdom of Saudi Arabia for the year 2023, according to the Consumer Confidence Index released by Ipsos, a global market research company.
The Ipsos index results for the most influential brands are based on consumer opinions about various brands in terms of their impact on the population, based on a list of attributes. This survey is part of an annual study conducted by the company in many countries around the world.
It is worth mentioning that Almarai, the largest vertically integrated dairy company in the world, ranked fourth among the top 20 companies in terms of brand value in Saudi Arabia and the United Arab Emirates during the year 2023, according to Kantar, a global research company.