Apparel Group Announces Strategic Agreement With AWWG To Launch Hackett London

Apparel Group, a global leader in retail, has proudly signed a franchise agreement with the global fashion group AWWG, to operate and expand Hackett London stores in Kingdom of Saudi Arabia (KSA) and the UAE starting late 2024. Known for its premium British menswear, Hackett London will be introduced to these key markets as part of Apparel Group’s strategic growth plan to broaden its footprint in the premium retail sector aiming to open 25 Hackett London stores within the next 5 years.

Hackett London marks its debut in partnership with Apparel Group of its first official store at Al Nakheel Mall, Dammam, KSA by late July 2024. A second store is planned for Riyadh’s Solitaire Mall, the capital city of Saudi Arabia. Following this, the inaugural store in the UAE is set to open at City Centre Mirdif in October 2024.

This franchise agreement represents a significant step in Apparel Group’s growth strategy, underscoring its commitment to expanding its presence and meeting the increasing demand for premium fashion in the Middle East. Commenting on the new venture, Mr. Neeraj Teckchandani, CEO of Apparel Group, stated, “Our partnership with AWWG to bring Hackett London to the KSA and UAE markets aligns with our growth strategy of expanding into key regions and strengthening our leadership in the premium menswear segment. We believe Hackett London’s timeless and sophisticated style will strongly resonate with our discerning clientele in these markets.”

Marcella Wartenbergh, CEO of AWWG, declared: “We are thrilled to partner with Apparel Group to introduce Hackett London to the UAE and KSA. We believe this partnership will be key for both our companies, enhancing our brand presence in these markets. Apparel Group besides their great market expertise and knowledge they also have a strong 360 brand management, this combine will make a success of the future business.”