This summer, the luxury oasis destination of AlUla is offering guests the best value on hotels stays for the year, making it the perfect time to book the finest villas and suites. Trade busy cities for serene landscapes and star-filled skies while enjoying exceptional value on spacious, stylish stays designed for families, friends and couples
The ancient city of AlUla has transformed into house music central as it unveils the full line-up of artists set to deliver unforgettable beats at Poolside by AZIMUTH. This one-of-a-kind summer series offers up an exclusive blend of music, luxury and desert serenity, and runs every weekend until 30 August. Designed for music lovers and
AlUla will once again host the return of the AlUla Wellness Festival from 24th October to 1st November 2025, inviting visitors to unwind, reconnect, and take part in a wide range of wellness and fitness experiences across the region’s iconic landscapes. As part of the AlUla Moments calendar, the festival focuses on physical and mental
As the Middle East cements its place on the global esports map, MENATech Entertainment (a GGTech company), an international esports and gaming company, is playing a central role in accelerating the region’s digital entertainment ambitions. With Saudi Arabia and the UAE leading government-backed strategies to grow gaming into a multi-billion-dollar sector, MENATech is bridging global
This July, The Chedi Hegra invites guests to experience the slower, more immersive side of summer in AlUla with curated stays that echo the region’s seasonal rhythm. Travellers can complement their stay with the AlUla Story Dinner Safari — an unforgettable evening of dining, stargazing, and storytelling in the heart of the Sharaan Nature Reserve.
Saudi Arabia’s global reputation has seen a significant positive transformation, according to CARMA’s 5th Edition of the Kingdom Reputation Report. The report indicates a notable increase in positive sentiment and a decline in negative media coverage, largely attributed to the country’s Vision 2030 initiatives, economic diversification, and growing soft power. The latest insights from CARMA’s
Photo: AllanoorKhiljee (left) While the United Arab Emirates is cementing its reputation as a global fintech hub, a completey different reality is growing in the shadows of Dubai’s skyscrapers. Here, under the guise of high tech and startups, Indian scammers are building transnational money laundering and investor fraud schemes. At the center of this web
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