Category: News

AlUla Development Company Signs Partnership Agreement With Live Nation Arabia To Operate Maraya

AlUla Development Company, a PIF Company, has signed a three-year partnership agreement with leading live entertainment company, Live Nation Arabia to manage operations at Maraya and transform it into a premier entertainment venue that hosts a wide range of events including concerts, cultural performances, exhibitions, conferences, and more.  The agreement will cement the venue’s position

PIF Signs Memorandums Of Understanding With Leading Financial Institutions

PIF has signed six memorandums of understanding (MoUs) worth up to $50 billion with leading financial institutions. These MoUs were signed with the Agricultural Bank of China (ABC), Bank of China (BoC), China Construction Bank (CCB), China Export & Credit Insurance Corporation (SINOSURE) Export-Import Bank of China (CEXIM) and the Industrial and Commercial Bank of

PUMA Announces New Partnership With Saudi Arabia’s First Women’s Football Club Eastern Flames FC

Global sports company PUMA proudly announces a groundbreaking three-year partnership with Eastern Flames FC, Saudi Arabia’s first and pioneering all-women’s football team. This three-year partnership represents PUMA’s commitment to empowering women and advancing football culture in the region. Founded in 2006 in the Kingdom’s Eastern Province, Eastern Flames FC is where women’s football began in

NFPA And Saudi Electricity Company Join Forces As SEC Aligns Growing Domestic Needs With Commitment To Safe And Sustainable Future

The National Fire Protection Association® (NFPA®) and Saudi Electricity Company (SEC) announced the signing of a Memorandum of Understanding (MoU), marking a significant step towards promoting fire and life safety standards and practices across the Kingdom of Saudi Arabia. The MOU signing ceremony, held at Saudi Electricity Company’s headquarters in Riyadh, was attended by key

Global Leaders To Address ‘The Future Of Fandom’ And Explore The Evolving Dynamics Of Fan Engagement At New Global Sport Conference

The second edition of the New Global Sport Conference (NGSC) gathers visionary leaders from esports, gaming, business, mainstream sports, and entertainment to explore this year’s theme ‘The Future of Fandom’. Hosted at the Four Seasons Hotel Riyadh AtKingdom Centre on August 24-25, NGSC will discuss how fandom is evolving and its significant impact on business

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