Just a week after watching superstars including Kendrick Lamar and Beyonce make global headlines at the 67th GRAMMY Awards, the head of the organisation behind the annual music awards jetted into Saudi Arabia to speak on the second day of DeepFest 2025, the world’s leading artificial intelligence (AI) conference, and left no doubt about his
IFS, the leading technology provider of enterprise cloud and Industrial AI software, today announced a strategic partnership with Saudi Business Machines (SBM), a leading provider of end-to-end enterprise information technology solutions in Saudi Arabia. Together, IFS and SBM are making significant investments into expanding the already existing market footprint of IFS solutions in the kingdom
Bahri, a global leader in shipping and logistics, today celebrates a strategic partnership with LIV Golf, launched past weekend at the first ever LIV Golf Riyadh This venture marks a significant step in Bahri’s strategy for global expansion and is set to increase the organization’s brand equity by creating unique and positive experiences at LIV Golf
AI systems analyze vast amounts of data at speeds and accuracies unattainable by human capabilities. This analysis translates into actionable insights, allowing businesses to make informed decisions swiftly. Whether it’s financial forecasting, customer behavior analysis, or market trend predictions, AI-driven insights enhance strategic planning and operational efficiency. Companies using AI to innovate are setting industry
Apparel Group, global retail and lifestyle powerhouse, proudly reflects on its impactful role as the headline partner of the prestigious 2025 RLC Global Forum, which took place on February 4-5, 2025, in Riyadh. The landmark event brought together key figures in retail, policymaking, investment, and innovation to drive forward-thinking discussions and shape the future of
Hospital rankings provide a crucial measure of influence, reputation, and global positioning. While many focus solely on clinical outcomes, Brand Finance evaluates financial resilience, brand strength, and institutional trust—key factors in shaping healthcare leadership. Unlike traditional rankings, Brand Finance’s Brand Strength Index (BSI) assesses hospitals based on Brand Investment (marketing and development), Brand Equity (patient
Riyadh Air, Saudi Arabia’s new premium national carrier and LIV Golf, the world’s first global golf league, today announced a major multi-year partnership. The agreement, unveiled today by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, marks Riyadh Air’s ongoing commitment to sports, one of its key focus areas, and will encompass
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