Celebrating Swarovski’s First Winter Wonderlab In The Middle East

Swarovski recently hosted its very first Winter Wonderlab event to celebrate its festive campaign, “Give the Gift of Wonder”. As part of its new transformation, which was launched earlier this year, the brand revealed its world of wonders with Collection I &IIby Creative Director, Giovanna Battaglia Engelbert.

The Winter Wonderlab was attended by several well-known media personalities including Leen AbouShaar, Shahad Ballan, Alanoud Badr, and Farah Yasmine. Other public figures who attended included Mashael Jamal, Ahmad Khamis Ali, AzzaZarour, Nour Yasin, Saudi humourist Amy Roko and winner of the 2021 People’s Choice Awards, Amr Maskoun.

During the event, well-known singer Layla Kardan, styled in Swarovski’s new Collection II, gave a memorable live performance. Table Artist Léa Sfeir creatively brought the new brand colours to life in a spellbinding design of the dinner tables, which were adorned with Swarovski’s intricate and delicate crystal designs.

Swarovski’sWonderlab is an imaginary world where magic and science meet. You can catch a glimpse of the Wonderlab at Swarovski’s Instant Wonder Store in Mall of the Emirates, Dubai – the only Wonderlab concept store across the Middle East, and one of only 27 stores around the world.

With the new brand direction, Swarovski continues to tell its story of a rich brand heritage, a love of the arts, and an appreciation of the natural world.