Electrolux Pledges The Planting Of Another 5,000 Ghaf Trees In The UAE As Part Of #ForTheBetter

Electrolux, a global leader in household appliances, marked the launch of its annual ‘Give a Ghaf’ Tree Planting Programme on Thursday with 500 students planting and dedicating Ghaf trees seeds at the Dubai British School in Dubai.

The programme is now in its fourth year of operation, with a total of 15,000 trees being planted so far across the UAE. This year, as part of the #ForTheBetter society, the programme aims to plant a further 5,000 Ghaf trees. The Ghaf tree is the national tree of the UAE and is part of the rich history and heritage of the UAE and Gulf countries.

Electrolux has partnered with Goumbook, a local social enterprise organisation in the UAE and GCC. The ‘Give a Ghaf’ Tree Planting Programme has been created to both educate and raise public awareness about the Ghaf tree and its properties, whilst encouraging people to plant indigenous trees to help protect the environment.

During the annual campaign Electrolux engages with local schools to talk about both sustainability and the importance of the Ghaf tree. At first even for this initiative in 2018, pupils had the opportunity to plant their own Ghaf tree seeds in the grounds of the school, in the attendance of the Swedish Ambassador H.E Henrik Landerholm. Following this, the students then created a dedicated card to a friend or a family member, which they then hung on the dedication Ghaf tree, which would become a testament to their participation in the programme.