Emirates NBD integrates website with UAE PASS for seamless digital account opening

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, announced that it has integrated its website with UAE PASS, the secure national digital identity and signature solution, enabling individual customers to seamlessly open a bank account using their UAE PASS credentials.

Emirates NBD is among the first banks in the country to integrate with UAE PASS, implemented jointly by the Telecommunications Regulatory Authority (TRA), Abu Dhabi Digital Authority and Smart Dubai organizations. UAE PASS enables users to identify themselves through smartphone-based authentication, as well as sign documents digitally with a high level of security. By downloading the UAE PASS app and completing registration at one of over 300 UAE PASS kiosks in the UAE, the user will have a single digital identity across various government entities, as well as various other service providers.

The integration will allow potential customers to quickly and seamlessly open a bank account on the bank’s website (www.emiratesnbd.com) by eliminating the need to manually type in personal information on online forms. Users will now be able to log in with their UAE PASS credentials when signing up for a new Emirates NBD account and forms will be automatically completed with their details along with auto-uploading of documents, thus saving time and effort.

The initiative is part of the bank’s ongoing commitment to simplifying banking through digital innovation and complements the instant digital account opening service for individual customers available through the Emirates NBD Mobile Banking app.

Commenting on the collaboration, Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, said: “As a firm supporter of the UAE government’s vision to be the first worldwide in smart services, Emirates NBD is proud to continue its partnership with UAE PASS to create a superior onboarding experience for our customers. This new initiative highlights the bank’s commitment to achieving digital leadership through our ongoing digital transformation program and by driving innovation.”

Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD, said: “Emirates NBD’s collaboration with UAE PASS is integral to our customer-first strategy. The initiative greatly simplifies our customers’ user experience, providing them with a hassle-free account opening journey through our website.  We plan to introduce more such enhancements to our digital customer journeys in the future.”

Emirates NBD is an active participant in the UAE government’s smart services initiatives and an Official Premier Partner for Expo 2020 Dubai.