Emirati Entrepreneur Noora Fikree Launches New E-Commerce Platform
Al Misk is a new E-Commerce venture launch this month by Noora Fikree the CEO and founder of Al Misk Group. This group of companies has been extending Events and Exhibitions related services in the UAE since 2017. Noora Fikree has recently hosted the official launch ceremony in Intercontinental Hotel, Dubai. The ceremony included many versatile entrepreneurs from various industries including Dr. Suaad Al Shamsi the First Female Emirati Aviation Engineer and Dr. Maya Al Hawary to name a few.
Noora Fikree has been running business since 2015 as a fashionpreneur. Her venture Al Misk has attracted various local brands in the past few years. When the pandemic hit, Noora Fikree decided to pivot and launch a digital platform that will support not just the mid-sized businesses in the world of fashion and lifestyle but also the home-grown small businesses that suffer due to lack of exposure and limited opportunities. Her lofty venture has been much appreciated by the participants at the recent launch ceremony. Al Misk is a trend setter in the arena of E-commerce as it extends support to struggling businesses but at the same time allows thriving businesses to drive more attention towards their competitive products.
The launch of Al Misk is the dawn of a new platform for entrepreneur at the local and global level as they can grow by subscribing to this platform. This unique marketing platform is essentially community oriented as it allows brands, vendors, buyers and influencers to connect, indulge in commercial activities and find potential synergies to grow together. While expressing her admiration and appreciation for those who have inspired her, Noora Fikree extended gratitude to His Highness Sheikh Mohammed bin Rashid Al Maktoum; she said in her address, “As the father of the nation, he has led the country in inspiring ways. Today, women entrepreneurs are able to live their dreams as independent empowered women because of his vision to support them. He has no doubt set powerful examples of superior leadership that not only results in changing minds and moving hearts but also in determining the greater destiny of a successful nation”.
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