Highlighting Big Data’s Role in FMCG Growth and Development

Dr. Faisal Al-Nasser, Head of Enterprise Information Technology at Almarai, participated in the “Saudi Arabia: Kingdom of Opportunities” conference, recently held in Riyadh and organized by Nielsen. The conference aimed to explore strategies for resilience and sustainable growth in the fast-moving consumer goods (FMCG) and distribution sectors, attended by many executives in the same field.

During the conference, Dr. Faisal discussed growth opportunities in the FMCG sector and the role of big data and artificial intelligence in accelerating growth processes and connecting stakeholders in this vital sector to support and drive sustainable business growth.

He presented several practical examples highlighting the importance of data quality and its fundamental role in supporting the implementation of such initiatives and related systems, given its significance in providing solutions to expedite sustainable growth processes.