Jumeirah Group Launches A New Hotel Experience For The Curious Traveller, Zabeel House By Jumeirah

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, today announced the launch of Zabeel House by Jumeirah. This exciting second brand from Jumeirah Group, which already operates the award winning luxury Stay DifferentTM brand, has been created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences. Zabeel House by JumeirahTM will have a strong appeal for this increasing segment of travellers, from across a broad demographic, who want to connect meaningfully with their travel destinations.

With five management agreements already signed in the United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom, and a number under discussion, Jumeirah Group is creating an eclectic collection of hotels under the Zabeel House by JumeirahTM brand, with a focus on locations at the heart of interesting and exciting neighbourhoods. High on design but low on complexity, hotels under the new brand will offer brilliant basics and unexpected extras set in an upscale, casual environment. The core target market for the brand will be both business and leisure travellers who want a lively base from which to explore: therefore each property will be conveniently located to help guests experience the city they’re in.

The core design ethos of the Zabeel House brand is centred on the uniqueness of each individual neighborhood. Each Zabeel House by JumeirahTM  hotel will offer an element of bespoke design, unique features and architectural details. As such, the design model challenges standardization but with common features to anchor the brand and deliver efficiency of scale. Although positioned as an upscale hotel brand, there is no reference to a particular hospitality category. This versatility is an important element of the brand vision and design concept, and reflects the Zabeel House guest; a strong individual with unique tastes and travel passions, whether it is adventure, socializing or seeking somewhere fabulous to retreat to.