Les Benjamins Launches Ecomm Store And Unveils WILD WILD EAST Autumn/Winter20

To celebrate three decades on this earth, Les Benjamins creative director Bunyamin Aydin reminisces on distant teen dreams of rock and roll stardom and reimagines the potent energy of youth and young adulthood to create his Autumn/ Winter 2020 collection, Wild Wild East. For the first time, this collection, along with all the others will be available online at www.lesbenjamins.com – shipping directly to the UAE from 2^nd November.

The Wild Wild East Autumn/ Winter 2020 collection is an amalgamation of Turkish roots and contemporary fashion that blurs the lines between East and West. Bunkered in the mythology of his Turkish roots, the meditative soul of Anatolian rock music emerges: An Eastern vision of a mind-expanding Western phenomenon. In both detail and scope, the collection marks an irrefutable evolution within the Les Benjamins universe, magnifying Aydin’s vision of men’s and womenswear to encompass a diverse contemporary wardrobe and accessories collection with a rich hand.

Merging directional and casual pieces with authentic techniques and new fabric developments, subtle nods to Anatolian culture can be found throughout in colors that range from icy grey and pale corn yellow through pomegranate and denim blue.

As an ode to the red tulips of Istanbul, they are traced in thread embroidery across velvet or printed over cotton shirting, and the signature Les Benjamins carpet motif becomes jacquard knit dresses, scarves, and plush sweaters. In a collage of textiles, the contoured panels of sleeves and trousers recall the psychedelic graphics of 70s vinyl covers. Rock tropes continue in archetypal details and silhouettes, from smooth leather trench coats to a bootcut leg, fringed sleeve trims, and the glam touch of appliqué crystal or shaggy fake fur make Wild Wild East a collection unlike any other.