Bahri, a global leader in shipping and logistics, today celebrates a strategic partnership with LIV Golf, launched past weekend at the first ever LIV Golf Riyadh  This venture marks a significant step in Bahri’s strategy for global expansion and is set to increase the organization’s brand equity by creating unique and positive experiences at LIV Golf

AI systems analyze vast amounts of data at speeds and accuracies unattainable by human capabilities. This analysis translates into actionable insights, allowing businesses to make informed decisions swiftly. Whether it’s financial forecasting, customer behavior analysis, or market trend predictions, AI-driven insights enhance strategic planning and operational efficiency. Companies using AI to innovate are setting industry

Apparel Group, global retail and lifestyle powerhouse, proudly reflects on its impactful role as the headline partner of the prestigious 2025 RLC Global Forum, which took place on February 4-5, 2025, in Riyadh. The landmark event brought together key figures in retail, policymaking, investment, and innovation to drive forward-thinking discussions and shape the future of

Hospital rankings provide a crucial measure of influence, reputation, and global positioning. While many focus solely on clinical outcomes, Brand Finance evaluates financial resilience, brand strength, and institutional trust—key factors in shaping healthcare leadership. Unlike traditional rankings, Brand Finance’s Brand Strength Index (BSI) assesses hospitals based on Brand Investment (marketing and development), Brand Equity (patient

Riyadh Air, Saudi Arabia’s new premium national carrier and LIV Golf, the world’s first global golf league, today announced a major multi-year partnership. The agreement, unveiled today by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, marks Riyadh Air’s ongoing commitment to sports, one of its key focus areas, and will encompass

Saudi Arabia’s consumer market is evolving rapidly, characterized by adaptability, shifting spending patterns, and resilience in the face of global economic challenges, according to the latest insights from 2025 Global Consumer Outlook published by AlixPartners, the global consulting firm.Despite global trends of reduced discretionary spending, Saudi consumers exhibitrobust spending intentions, with a focus on value

The Royal Commission for AlUla’s (RCU) long-standing, strategic, and mutually beneficial ties with leading Italian cultural institutions have been greatly expanded and strengthened through the signing of new partnerships with the Directorate-General of Museums and the Archaeological Park of Pompeii.  RCU’s new agreements with two of Italy’s most prominent history, heritage, and conservation entities, Rome-based