In an exciting first for the AlUla Wellness Festival, Les Mills will be hosting a series of its world-famous fitness experiences across AlUla’s iconic landmarks, delivering signature workouts, expert coaching, and community energy to one of the most breathtaking destinations on the planet. Taking place throughout the duration of AlUla Wellness Festival from 24 October

The world’s most influential design fair is making its Middle East debut. Red in progress. Salone del Mobile.Milano meets Riyadh, delivered in strategic partnership with the Architecture and Design Commission at the Saudi Arabia’s Ministry of Culture, will transform the King Abdullah Financial District into a stage for design, dialogue and business exchange from 26

Two of AlUla’s most celebrated experiences have been awarded at the inaugural Saudi Event Awards, a recognition that underscores the destination’s commitment to delivering extraordinary immersive experiences rooted in history and heritage. The awards ceremony took place at the JW Marriot Hotel in Riyadh, Saudi Arabia on 18th September. The Incense Road Experience, a multisensory

Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa, has announced its partnership with Athar – Saudi Festival of Creativity 2025, joining as a General Partner to champion creativity, culture, and innovation across the region. Reflecting its commitment to celebrating talent that pushes the boundaries of creativity and communication,

AlUla Moments is set to enchant audiences once again with the return of Hegra Candlelit Classics, an unforgettable musical experience taking place under the stars at Hegra, Saudi Arabia’s first UNESCO World Heritage Site. Over two magical evenings on 20th and 21st November 2025, guests will be seated among the awe-inspiring Nabataean tombs, surrounded by

Apparel Group, the leading global retail powerhouse, continues its rapid growth in the Kingdom of Saudi Arabia with three exciting back-to-back R&B store openings. Shoppers can now experience the brand’s signature blend of affordable, trend-led fashion at R&B Mall of Dhahran, followed by a vibrant debut at Riyadh Gallery, and most recently, the grand opening

Under the patronage of His Highness Prince Badr bin Abdullah bin Farhan Al Saud, Minister of Culture and Chairman of the Cultural Development Fund, and within the framework of the Cultural Investment Conference organized by the Ministry of Culture at the King Fahd Cultural Center in Riyadh — held under the patronage of His Royal