Ever since Facebook rebranded to Meta, the Metaverse has become the centre of all conversations as brands queue up to enter the virtual world. Meta means Beyond. And Web3 allows us to travel beyond, where virtual reality and augmented reality join with other realities creating mixed reality experiences known as MXR. It is also possible

Formula E and Etihad Etisalat Co (Mobily) have today announced a new partnership with the Diriyah E-Prix races of the ABB FIA Formula E World Championship, beginning with the upcoming double-header race weekend on 28 and 29 January, in support of sustainability in sports. The partnership reflects Mobily’s commitment to support and encourage sustainability as

The Saudi Arabian Oil Company (“Aramco” or “the Company”) today announced the signing of one agreement and nine Memoranda of Understanding (MoUs) with leading Korean entities, which aim to advance its downstream strategy and support development of low-carbon energy solutions, while creating new financing options for the Company. The agreements were announced on the sidelines

Travel agents and pilgrims worldwide are now able to plan and organize religious travels with Zamzam.com. A joint venture with TBO.com,the world’s leading travel distribution technology platform, the first Online Travel Agency (OTA) platform for religious travels launched recently with a vast range of B2B services aiming to deliver an unparalleled and memorable experience to

The General Entertainment Authority, in cooperation with WWE, has announced that Elimination Chamber will be held at the “Jeddah Superdome”, the world’s largest pillarless Superdome, on Saturday, February 19, 2022. More details of the event will be announced in the coming weeks.

In its inaugural edition, the AlUla Design Award (ADA) launched an Open Call, inviting Saudi, regional and international designers to deliver product concepts inspired by the heritage, nature and art of AlUla – a spectacular desertscape with an oasis, and the heart of the ancient Incense Road. More than 400 submissions were received and reviewed

BCG Platinion, the strategy consultancy specializing in digital technology, openeda Middle East office in the UAEin the beginning of 2022 to optimally serve the growth market in the region. BCG Platinionhas long operated in a multitude of regional and international markets – including the Middle East – and the upcoming launch will increase the total