Strong content allows you to demonstrate to your customers who you are and what your brand stands for. Brand awareness isn’t just about whether or not your target audience recognizes your company’s name; it’s also about how well they comprehend the traits that distinguish your company. To do this, your material should emphasize the characteristics

Yesterday I had this amazing conversation with Jasmine on Zoom. Jasmine is a purpose-driven entrepreneur. She is on a mission to change the world by providing the necessary skill sets to teenagers and young adults by increasing their self-confidence and resilience to tackle what life throws at them! Jasmine has taught children of all ages for 17

Nowadays, all types of businesses are forced to think how to stay in business for the next era, this includes all types of industries from consumer software up to manufacturing. Throughout the years, disruptors have been seen across many industries, and this is because of digital transformation invading every industry from transportation, retail, manufacturing, and

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) has announced the allocation of an additional 19 million meals to the Gaza Strip, as part of the ‘100 Million Meals’ campaign. In collaboration with the United Nations World Food Programme (WFP), low-income families and individuals will receive food vouchers, equivalent to 19 million meals, to

On May 10th, Hala and Careem announced they were joining forces to support India, by donating 1 AED per ride to UNICEF’s India Covid Relief Fund. The money, raised in partnership with UNICEF, will be donated to the UNICEF India Covid Relief Fund, and will be directly used to bring lifesaving oxygen and rapid PCR

Webinars are one of the most significant tools that most businesses have for connecting with prospects, customers, and partners. Because of the advancements in webinar technology, it is now able to build compelling and participatory webinar events that add value across the purchase cycle. However, once a webinar’s first live date has gone, most of

It is always fun to catch up with Dubai old-timers. Kelly has been in Dubai for some 19 years and has seen Dubai become this glittering city that it has morphed into. I remember first connecting with Kelly in 2004 when she was the very first ‘branded personal shopper’ in Dubai. The Dubai Economic Department back then