A Culture Of ‘Picture Perfect’ Parenting Causes More Than Half Of Parents In The UAE To Feel Like They Are Failing

Today, research conducted by WaterWipes – the world’s purest baby wipes – has revealed that the ‘picture perfect’ portrayal of parenting in culture is disempowering parents across the world. In response WaterWipes has launched #ThisIsParenthood – a global project to document the realities of parenting through a uniquely honest lens. In partnership with mums, dads

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