PEUGEOT Continues GCC Revival With Growth Of Sales Leadership

PEUGEOTis continuing its revival in the region with a sales management restructuring, refreshed modelsand updated targets to meet the growth in demandfor the French automaker’s products and services.

As part of its efforts to bolster support for its retailers in the GCC, PEUGEOT has appointed YuryDuzhnikovas its new Head of Sales for PEUGEOT Passenger Vehicles in the GCC, whileHesham Amer will focus on the business-to-business channelas Head of Fleet and Light Commercial Vehicle (LCV) sales.

PEUGEOT has several exciting new models expected to debut in the region over the coming 12 months, including the compact SUV, the 2008 as well as the sporty 508 GT with 220hp output to get the thrill-seekers’ pulses racing. The automaker also continues to optimise its driver experience offering withfeatures such as i-Cockpit. This system immerses customers into a digital world through a customisable and configurable head-up digital display, compact steering wheel with integrated controls and an electric automatic gearbox.

Rakesh Nair, Managing Director at Groupe PSA in the GCC, commented: “As PEUGEOTcontinues its growth in the region, our main focusis to ensure we meet the ever-changing demands of our customers. With these appointmentsand a refreshed SUV line-up in 2021, PEUGEOTcan now focus on passenger vehicles, along with the entire showroom experience. We also hope to build on the success of our LCV range in 2019, becoming one of the top  performers in the region. I am confident that both Yury and Hesham can help to expand our footprint focusing on separate retail and fleet segments of the businessas the industry begins to emerge from the current crisis.”

YuryDuzhnikov joins PEUGEOT with 10 yearsof automotive experience and will leadthe retail channel, ensuring adherence to PEUGEOT’s Standards of Sales and Customer Relationship Management, salesman efficiency and outlet throughput management.

Having launched several new models in 2019, including the PEUGEOT 508 fastback and all-new Partner, Peugeot’s comeback in the region is in line with its vision of becoming a global carmaker at the leading edge of efficiency and a benchmark supplier of mobility services.