PUMA And AL-HILAL Unveil The Club’s New 2026/27 Home Kit

PUMA and AL-HILAL unveil the club’s new 2026/27 Home kit, introducing a design inspired by the stories, symbols and shared identity that have united generations of AL-HILAL players and supporters.

Carrying the campaign narrative “One Crest.One Glory”, the new Home kit celebrates the pride, passion and legacy represented by AL-HILAL crest. Inspired by Saudi Arabia’s natural landscapes, the new design pays tribute to the desert terrain in the Kingdom, reflecting the strength, movement and character that continue to shape the club’s journey.

Inspired by the sweeping movement of Saudi Arabia’s majestic desert dunes, the new Home kit features AL-HILAL’s iconic blue colourway with flowing patterns that mirror the natural rhythm of the landscape. The design transforms the shapes and movement of the dunes into a modern football jersey, celebrating the beauty and strength of the land where the club’s story continues to grow.

More than a matchday jersey, the new Home kit captures the connection between AL-HILAL’s deep heritage and its ambitious future, bringing together the emotions, memories and ambitions shared by the club and its supporters across generations.

Every detail has been elevated, but the true highlight is the new premium crest. Bolder, sharper, and crafted to represent the pride behind One Crest. One Glory.

Jonathan Bannister, Head of Marketing at PUMA Middle East, said:

“Every kit tells a story, and with AL-HILAL’s new Home jersey, we wanted to translate the spirit of the club and its surroundings into a design that feels authentic and meaningful. Inspired by the movement of Saudi Arabia’s desert landscape, this kit celebrates the pride, ambition and heritage that define AL-HILAL, while delivering the performance innovation expected from PUMA.”

Ms. Vanessa Basora, Chief Marketing and Content Officer at Al-HILAL, said:

“The Home kit represents the pride and identity that have always been at the heart of AL-HILAL. Through the campaign narrative ‘One Crest.One Glory’, we celebrate the connection between our club, our supporters and the symbol that unites us all. Inspired by our roots from which we set forth, this jersey marks the beginning of an exciting new chapter for AL-HILAL.”

The new AL-HILAL 2026/27 Home kit will be available from 18th July 2026 through AL-HILAL’s official channels, including the official online store, Blu Store, and official AL-HILAL retail stores (check locations and opening hours here) as well as to be followed by PUMA’s online and retail stores soon across Saudi Arabia