PUMA Announces New Partnership With Saudi Arabia’s First Women’s Football Club Eastern Flames FC

Global sports company PUMA proudly announces a groundbreaking three-year partnership with Eastern Flames FC, Saudi Arabia’s first and pioneering all-women’s football team. This three-year partnership represents PUMA’s commitment to empowering women and advancing football culture in the region.

Founded in 2006 in the Kingdom’s Eastern Province, Eastern Flames FC is where women’s football began in Saudi Arabia and continues to thrive. The club, owned and operated entirely by women, is currently one of ten clubs competing in the Women’s Premier League. As the first official private club for women in the region, Eastern Flames FC embodies the spirit of perseverance, progress, and breaking barriers.

As the official partner of Eastern Flames FC, PUMA will design the team’s athletic gear for home, away, and third kits, reflecting the club’s unique brand identity and cultural impact. This partnership underscores PUMA’s mission to push sports culture forward in the region and expand its football portfolio in collaboration with strategic partners who are trailblazers, pioneers, and disruptors.
Maram AlButairi, Eastern Flames Chairwoman and CEO, expressed her excitement: “We are thrilled to share that we’ve teamed up with the world-famous sports brand PUMA to take women’s football to new heights. This exciting partnership is all about empowering women in football on a global scale. With PUMA’s incredible 76-year legacy and widespread presence in over 120 countries, it’s a perfect match for our club’s mission to elevate women’s football worldwide.”

Taner Seyis, Managing Director of PUMA Middle East, commented on the partnership: “We are excited to partner with Eastern Flames FC, Saudi’s trailblazing all-female team that embodies the spirit of perseverance and progress. This collaboration is a testament to our shared vision of empowering women in sports and promoting football culture in the region. Eastern Flames FC has ignited the football movement in Saudi Arabia, impacting over 10,000 individuals since 2006. Together, we aim to inspire the next generation of female athletes and create a lasting impact on the Kingdom’s sports landscape.”

Both PUMA and Eastern Flames FC will work together on ongoing initiatives designed to engage the region’s passionate football fanbase, including bespoke team kits and gear that proudly represent the club’s identity as the Kingdom’s premier female football team. This partnership is set to elevate women’s football and inspire a new era of female athletes in Saudi Arabia and beyond.