Saudia Group Wins Six Awards At The 11th Transform Awards Mea 2024

Saudia Group has been recognized at the 11th edition of The Transform Awards Middle East and Africa 2024, sweeping six awards across a number of categories.

At a ceremony held at the Mandarin Oriental Jumeirah in Dubai, The Transform Awards MEA 2024 awarded excellence in rebranding and brand strategy. The awards recognized best practice in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy. 

The recently rebranded Saudia Group welcomed six awards including: 

• Best visual identity from the transport and logistics sector – Gold
• Best creative strategy (corporate) – Gold
• Best use of typography- Silver
• Best use of audio branding – Bronze
• Best use of copy style or tone of voice – Bronze
• Best brand architecture solution – Bronze

The breadth of wins demonstrates Saudia Group’s commitment to driving change through brand-led transformation. The Group underwent several milestones in rebuilding its brand over the past few years alongside its branding partner ‘Landor’. 

Khaled Tash, Chief Marketing Officer at Saudia said: “We are extremely proud of the recognition Saudia has received at The Transform Awards MEA. This demonstrates our unwavering dedication to delivering an exceptional brand that highlights our commitment to innovation and creativity.

“These awards reflect the strict measures that were taken to ensure our brand resonates with Saudia’s values and aligns with its commitment to providing guests with best-in-class services while promoting its position as an industry leader in the aviation field.

“It was very important for us to partner with ‘Landor’ who were able to help us globalize our brand. I want to thank them for crafting the newly refreshed Saudia brand  and supporting our team in delivering this across so many impactful experience touchpoints.” He added.

Mariagrazia De Angelis, General Manager in the Middle East and Africa, Landor said: “We are deeply honoured to receive recognition for the work we’ve done with Saudia Group at the 11th Annual Transform MEA Awards and celebrate our commitment in advancing this brand in the region. It’s a fiercely competitive industry and we see this achievement as a stepping stone for our industry. We extend our heartfelt thanks to the entire Saudia Group, for their trust in us and their desire to go beyond.” 

Emma Beckmann, Group Chief Growth Officer, Landor said: “These wins are as important for our teams, as they are for Saudia Group. They fuel our passion and determination to deliver brand-led transformation for our clients. This is a textbook example of positioning a brand to drive growth, through the creation of multi-sensorial design systems and experiences that customers and employees – in fact the broader general public – can’t help but love. As these awards show, we are dedicated to pushing the boundaries of creativity and innovation and setting the benchmark for the industry.” 

Winning at The Transform Awards MEA demonstrates the dedication of Saudia Group to use its brand as a key driver for business transformation in a competitive sector and become a leading brand that represents the Kingdom in the global aviation industry.