Saudia Marks One Year Of Najm Aldhiyafa Recognition Program

Saudia, the national flag carrier of Saudi Arabia, has marked one year since the launch of Najm Aldhiyafa, its hospitality-focused recognition program designed to celebrate cabin crew members whose service best reflects authentic Saudi hospitality.

Launched in January 2025, Najm Aldhiyafa (Stars of Hospitality) is a guest experience program that recognizes excellence among Saudia’s cabin crew, highlighting service behaviors that reflect care, professionalism, and the values of Saudi hospitality across the journey. The program supports Saudia’s ongoing efforts to elevate service quality and strengthen its service culture.

Under the program, cabin crew members demonstrating consistent excellence are recognized through Najm Aldhiyafa, with top achievers awarded the We’naam Star, the program’s highest level of recognition.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “Saudi hospitality is one of the Kingdom of Saudi Arabia’s defining characteristics, and at Saudia, it lives in the hearts of our cabin crew. Najm Aldhiyafa recognizes those whose service has left a lasting impression, reflecting our commitment to excellence, care, and warmth across the guest journey.”

During its first year, Najm Aldhiyafa has been implemented across Saudia’s cabin crew operations, with recognition events held to honor crew members who reached the program’s highest levels. Additional celebrations are planned across other stations as the program continues to expand.