Saudia Named The Official Airline Partner Of TOURISE 2025

Saudia, the national flag carrier of Saudi Arabia, has been announced as the Official Airline Partner of TOURISE 2025, the world’s leading platform shaping the future of tourism through technology, innovation, and meaningful impact.

Set to take place from 11 to 13 November 2025 at the King Abdulaziz International Conference Center (KAICC) in Riyadh, the event will bring together global leaders, innovators, and changemakers in the tourism sector.

The partnership agreement was signed by Khaled Tash, Chief Marketing Officer of Saudia Group, and Abdullah Alhagbani, Chief Partnerships & Executive Affairs of Saudi Tourism Authority (STA), in the presence of His Excellency Ahmed Al-Khateeb, Minister of Tourism, His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group, and Fahd Hamidaddin, CEO of the Saudi Tourism Authority (STA).

Saudia will participate at TOURISE with a dedicated pavilion highlighting its pivotal role in advancing the tourism sector. Throughout the event, the airline is also expected to hold meetings with local and international partners and stakeholders, as well as the signing of key agreements aimed at advancing collaboration across the aviation and tourism sectors.

Khaled Tash, Chief Marketing Officer of Saudia Group, said: “TOURISE provides an exceptional opportunity to highlight the Kingdom’s growing global influence in tourism and innovation. At Saudia, we are committed to supporting this journey by bringing the world to the Kingdom and contributing to the future of travel through innovation, collaboration, and exceptional experiences.”

Building on its ongoing transformation, Saudia is expanding its global presence, enhancing operational excellence, and investing in new technologies to elevate the guest experience. These efforts reflect the airline’s commitment to supporting the Kingdom’s aspirations for a vibrant and diversified tourism economy under Saudi Vision 2030.