Skin Care Nation by Faces debuts in Saudi Arabia

Dubai, UAE: FACES, the leading beauty retailer in the Middle East and a proud own brand of Chalhoub Group is thrilled to announce the arrival of its successful SKIN CARE NATION in Saudi Arabia.

David Vercruysse, President of Managed Companies at Chalhoub Group, emphasizes, “The skin care market is a strategic focus for us in 2023. We are expanding our clean beauty portfolio, committing to offer sustainable and science-backed skin care products to consumers in the region. The arrival of SKIN CARE NATION aligns perfectly with the key macro trends shaping the future of the beauty industry.”

SKIN CARE NATION, a unique skin care concept, combines technology, scientific research, and expert knowledge to deliver an extraordinary skin care experience to our customers. Supported by top international skin care brands, the initiative is set to take Saudi Arabia’s skin care landscape by storm.

The heart of the SKIN CARE NATION experience is education. Patrice Brosson, the Managing Director at FACES, states, “We invite customers on a rewarding journey to discover everything about skin care. From expert routines to potent ingredients, customers will gain a wealth of knowledge tailored to their unique skin type and concerns. We aim to design personalized skin care routines in a playful and engaging manner.”

The SKIN CARE NATION pop-up store, launching at Granada Mall from May 27 to June 11, 2023, will offer a diverse portfolio of highly effective products. These products will be categorized into distinct routines, allowing customers to identify and select the best solutions for their skin concerns.

Our customer journey covers three main stages at our central podium. The journey begins with an introduction to our concept, followed by a skin diagnosis to identify main skin concerns. This guidance will lead customers to their targeted ‘nation’ routine, where they will learn about skin care solutions across five key nations – Morning, Night, Skin Solutions, Eye Care, and Glow.

The pop-up will feature a variety of the best skin care brands, including glamorous prestige brands, ultimate premium brands, and trending skin care brands. We are excited to welcome brands such as Alya Skin, Augustinus Bader, Beesline, Bioderma, BRTC, Clarins, Clinique, Elizabeth Arden, Erborian, Estée Lauder, Givenchy, Higher Education, Lancôme, La Mer, L’Occitane, Origins, ROC, Shiseido, and Sisley, Some By Mi to our lineup.

Customers will not only have the opportunity to build their customized skin care regimen but also to enjoy attractive pre-kitted offers and engage in a rich daily program of skin care talks and activities.

By integrating education, tools, and support, SKIN CARE NATION aims to create an emotionally connected and unforgettable experience. Our ultimate goal is to help everyone love the skin they are in. Join us at the SKIN CARE NATION podium in Granada Mall from May 27th and discover your customized skin care routine.

About Chalhoub Group

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer. 

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

About FACES 

FACES is the leading beauty omni-retailer with the latest fragrance, home fragrances, skincare, bath and body, makeup, haircare, and accessories in the region. With 23 years of presence and expertise in the middle east and the gulf market, 70 stores across 9 countries (UAE, Kuwait, Saudi Arabia, Egypt, Lebanon, Qatar, Jordan, Morocco & Bahrain) and an online presence. 

Being pioneers in beauty retail in the region has allowed FACES to offer you the most luxurious brands. Providing you with the most glamorous makeup products, trends, and beauty experts to answer all your beauty questions. FACES seeks to leave you with an unforgettable experience while being emotionally connected in every beautiful moment. 

FACES come from a place that understands your beauty needs. Beauty is all about the exchange of tips, inspiration, and expertise, and faces has evolved into a brand that has transcended past your traditional retailer. The spectrum of beauty has become more complex being the most rapidly evolving retail sector, and FACES has embraced those changes and trends to stay ahead in the game. More than ever, beauty is about self-expression, embracing diversity, and experimentation. FACES wants to help reveal your uniqueness and give you the tools and support to express your beauty.

@facesbeautymiddleeast

For media inquiries on SKIN CARE NATION:
Victoire Pozzo
​​​​​​​Email: victoire.pozzo@chalhoub.com