SOUQ Customers Enjoyed Biggest Regional Online Shopping Event In Record-Setting White Friday 2017

SOUQ.com today announced that the number of items sold during White Friday 2017 more than doubled compared to last year – making it the biggest shopping event in SOUQ history. An unprecedented one million deals were on offer during the event, and 18 items were sold per second during peak times. Customers enjoyed the four-day online shopping event and over 70 per cent of customers shopped through mobile devices across the region.

Products from over 16,000 international  fashion, beauty, electronics, grocery and other brands were on offer during SOUQ White Friday 2017 from the 22nd to 25th November across the GCC and Egypt. Almost half of payments during the event were through made through e-payment methods instead of cash, the highest SOUQ has seen in the region to date. This surge is a testament to customers’ rising confidence in online shopping and online payments.

Commenting on the record-breaking numbers, Ronaldo Mouchawar, Co-Founder and CEO, SOUQ.com, said: “We’d like to thank our customers who shopped with us on White Friday – we welcomed seven times more new customers during this shopping event compared to an average day. Our teams and thousands of sellers worked hard to make White Friday a great event for our customers – with over a million deals in total. It is exciting to see that so many customers used our convenient online payment options and our mobile App. Our teams will keep working to delight our customers by adding more products and selection, improving delivery times and offering first-rate customer service.”