TAIBA Inaugurates Rixos Obhur Jeddah As A Premier Coastal Hospitality Destination In The Kingdom

Under the patronage of His Highness Prince Saud bin Abdullah bin Jalawi Al Saud, Governor of Jeddah, and in the presence of His Excellency the Deputy Minister of Tourism, Mr. Abdulmohsen bin Mohammed Al-Mazid, TAIBA, a leading Saudi company in owning, developing, and operating hospitality and tourism projects listed on the Saudi Stock Exchange (Tadawul), has officially inaugurated Rixos Obhur Jeddah. The landmark opening reinforces the Kingdom’s position as a global tourism destination and introduces a new benchmark for luxury hospitality on the Red Sea coast.

The inauguration ceremony featured a symbolic lighting moment, as the hotel and resort were fully illuminated, marking the debut of a new flagship destination spanning nearly 90,000 square meters and further elevating Jeddah’s standing among the world’s premier coastal tourism hubs.

The event included the screening of an introductory film highlighting the resort’s distinctive features and offerings, followed by a guided tour for guests. Strategically located in the heart of North Obhur, the resort enjoys proximity to King Abdulaziz International Airport and key landmarks, including King Abdullah Sports City and the Jeddah Superdome.

Speaking at the opening ceremony, Mr. Sultan bin Badr Al-Otaibi, CEO of TAIBA, said: “The inauguration of this iconic destination comes at a pivotal moment as we mark a decade since the launch of Saudi Vision 2030. It reflects TAIBA’s continued commitment to advancing the transformation of the tourism sector and strengthening the global competitiveness of Saudi destinations.”

Al-Otaibi added that the opening of Rixos Obhur Jeddah aligns with TAIBA’s “Forward Hospitality” model that seamlessly blends authentic Saudi heritage with world-class international standards. This, in turn, contributes to achieving Vision 2030 objectives by advancing tourism development and creating high-quality employment opportunities for national talent.

The launch of this landmark resort and hotel represents the culmination of a strategic partnership between TAIBA and the globally renowned Rixos brand, a leader in integrated beach resort experiences. Rixos Obhur Jeddah is the first resort in the Kingdom to introduce the “All-Inclusive, All-Exclusive” concept, offering guests a fully immersive experience that combines luxury accommodation, entertainment, and exceptional dining within a single, curated package.

The resort features 250 units, including 74 luxury villas, each equipped with private pools. Its comprehensive facilities include a yacht marina, the Rixy Kids Club, a state-of-the-art spa, a grand ballroom, a business center, and multiple meeting rooms. The guest experience is further enriched by a selection of international dining venues, including Turquoise and Kapnos, offering a diverse and elevated culinary journey.

Entertainment lies at the heart of the resort experience, with a dedicated theater hosting live performances and concerts, alongside air-conditioned outdoor seating areas. This positions the resort as a fully integrated destination catering to both international visitors and residents of Jeddah.

The resort also offers a holistic approach to health and wellness, featuring a fully equipped gym, an outdoor fitness studio, multi-purpose courts for basketball, volleyball, and football, as well as a padel court. These facilities are complemented by daily fitness and wellness programs designed to meet the needs of all guests.

The grand opening of Rixos Obhur Jeddah underscores the Kingdom’s growing investment appeal and its ability to attract world-class hospitality brands, while continuing to develop competitive coastal destinations that reinforce Saudi Arabia’s leadership in the global tourism sector.