Visa Launches The Visa Infinite Series In Saudi Arabia To Help Meet Evolving Cardholder Expectations

Visa (NYSE: V), a world leader in digital payments, today announced the launch of the Visa Infinite Series in Saudi Arabia, evolving its premium proposition to reflect how affluent customers’ expectations are changing. The platform brings together global payment performance, services and curated experiences that issuers can shape for their customers and evolve over time. 

Modern affluence calls for a more adaptive premium platform 

Affluent customers increasingly expect premium experiences to feel personal, seamless and relevant across different stages of life. The Visa Infinite Series is designed for that shift, evolving from a more traditional fixed premium proposition toward a flexible platform that can adapt as customers’ needs change. For issuers, Visa Infinite Series provides a globally recognized framework they can shape around local customer needs, helping differentiate premium portfolios, support acquisition and deepen engagement, loyalty and long-term value. With the new Visa Infinite Series, Visa brings together global payment performance, services, curated experiences and enhanced digital access in a flexible platform issuers can shape around local customer needs: 

• Payment confidence and services that help reduce friction in everyday and high-value moments, using only capabilities approved and available in the market.
• Flexible product design and digital delivery that help issuers shape relevant propositions and make approved experiences and services easier to discover and use. 
• Enhanced digital access that makes benefits easier to discover and use through more intuitive digital experiences and more tailored personalization over time. This includes curated travel discovery through Visa Destinations, Visa’s global travel inspiration platform that helps travelers discover unique experiences across some of the world’s most vibrant destinations, including Dubai, London, Paris, Singapore, Tokyo, New York and Sydney.
• Curated experiences across premium dining platform SupperClub; luxury lifestyle concierge providers Quintessentially and Ten ; hospitality and luxury hotel partners including Banyan Group and hotel loyalty alliance Global Hotel Alliance (GHA). Visa Infinite cardholders also enjoy exclusive privileges with luxury retail partners such as Printemps and La Samaritaine.
• Godfrey Sullivan, Senior Vice President and Head of Product & Solutions, CEMEA at Visa, said, “Affluent expectations are changing. With the new Visa Infinite Series, we are giving issuers a flexible platform that brings together Visa’s global scale, payment performance, services and curated experiences, while allowing them to create value that is relevant in each market. The result is a premium proposition that can evolve with customers and deepen relationships over time.”