World Nutella® Day – Created By The Fans For The Fans

On Wednesday February 5^th Nutella® lovers and fans unite all over the world to celebrate World Nutella® Day, coming together on social media and even at the office with colleagues, to share recipes and stories, and to savor the taste of the world’s favorite hazelnut spread.

Spontaneously created in 2007 by American blogger Sara Rosso, who decided to create a celebratory day to inspire and unite the global Nutella® community to share their passion for Nutella® on social media, World Nutella® Day quickly became a global phenomenon, as fans everywhere shared their love for Nutella®.

The love for Nutella® continues to grow and last year reached a new whole level with fans. Nutella® gained 6.5 million mentions online during 2019, meaning someone mentioned the brand once every 5 seconds.

This year Nutella® fans can once again share their love for Nutella® on Twitter @Nutelladay and on their social media page (Facebook, Instagram) using the hashtag #WorldNutellaDay. Fans can follow the day celebration liking the World Nutella Day official Facebook page or following on Twitter @Nutelladay. Fans can also visit www.nutelladay.com for inspiring contents on how to celebrate.