Marking a monumental step in its sustainable development and tourism ambitions, AlUla has produced more than 1 million native seedlings that will be integrated into the fabric of the Saudi destination.   This undertaking, achieved through the AlUla Native Plant Nursery and Seedbank, underscores the Royal Commission for AlUla’s (RCU) commitment to restoring the destination’s

Safa Soft is showcasing YUSUR.COM, an AI-driven Umrah booking platform developed as part of its expanding digital ecosystem, at the Umrah & Ziyarah Forum 2026 in Madinah, positioning the platform among a new generation of technology solutions reshaping how Umrah services are accessed and delivered. Presented on the opening day of the forum, YUSUR.COM enables

flyadeal, Saudi Arabia’s fast-growing low-cost airline, has unveiled a newly designed cabin crew uniform which debuted across its four operational bases during Eid Al Fitr. Representing flyadeal’s continued evolution as a modern Saudi airline, combining style, inclusivity and practicality, the new-look reflects the airline’s youthful and vibrant identity – from flyadeal’s signature ‘equal sign’ logo

With Saudi Arabia’s tourism sector continuing its rapid growth, the Kingdom has raised the bar by setting a new goal of 150 million tourists by 2030, further strengthening its position as a premier global destination. Responding to this momentum, Edge Riyadh Al Rabie by Rotana is now officially open, introducing a refined urban retreat designed for

Saudi Arabia’s cultural and creative sectors marked another milestone today with the announcement of a landmark partnership between Riyadh University of Arts (RUA) and Guildhall School of Music & Drama, one of the world’s most prestigious performing arts institutions. The collaboration will support the development of RUA’s College of Music, reinforcing the Kingdom’s continued investment

The national flag carrier of Saudi Arabia, has introduced Google’s Find Hub share item location feature to support the recovery of lost or delayed baggage, offering guests an additional, optional way to assist the airline’s teams during the baggage tracking process. Through this feature, guests using a compatible tracker tag or Bluetooth accessory can generate

E-FILL, powered by ASX E-Mobility (a subsidiary of AlSharif Group Holding), has announced the launch of the first public fast-charging station on the Riyadh–Dammam highway, marking a major milestone in Saudi Arabia’s electric vehicle (EV) infrastructure development. Strategically located along one of the Kingdom’s most critical intercity routes, the station represents a key step in