Visa, a global leader in digital payments and the Worldwide Partner of FIFA, brought the excitement of the FIFA WORLD CUP 2026TM WINNER’S TROPHY to Saudi Arabia, offering fans a rare opportunity to experience one of the most iconic symbols in global sport up close. Held in Riyadh on February 11, the appearanceshowcased theFIFA WORLD CUP

Aramco, one of the world’s leading integrated energy and chemicals companies, and Microsoft have signed a non-binding Memorandum of Understanding (MoU) to help Aramco explore a series of digital initiatives designed to accelerate industrial artificial intelligence (AI) adoption, enhance digital capabilities, and strengthen workforce development in Saudi Arabia. Supported by Microsoft, the initiatives aim to support

TikTok unveiled its UAE Economic Impact Report at the World Government Summit, which recently concluded its 2026 edition with the largest international participation in the Summit’s history, bringing together 6,250 government leaders and experts from around the world under the theme “Shaping the Governments of the Future.” TikTok-enabled small and medium-sized businesses (SMBs) added AED

AROYA Cruises — the first Arabian cruise line introduced by Cruise Saudi, a 100% PIF-owned company – unveiled its much-anticipated inaugural Arabian Gulf season, commencing in February 2026. The new season introduces a range of voyages, from two-, three- and four-night itineraries to five-, six-, and seven-night journeys, offering guests a new way to explore

Investcorp Saudi Arabia Financial Investments Company (together with its affiliates, “Investcorp”), a leading global alternative investment manager, and SNB Capital, Saudi Arabia’s largest asset manager, today announced a strategic partnership framework focused on cooperation across asset management, investment banking, and wealth management. The partnership combines Investcorp’s global investment platform and deep experience across alternative asset

The Saudi Motorsport Company (SMC) – Promoter of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2026 – is thrilled to confirm that Pitbull has been named as the Headline Act for the post-Qualifying concert taking place on the Jeddah Corniche Circuit Main Stage on Saturday April 18th. The pinnacle of motorsport will be returning to

The Saudi Motorsport Company (SMC) is thrilled to confirm that global megastar Shakira will perform an iconic set on the Jeddah Corniche Circuit Main Stage on Sunday April 19th after the conclusion of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2026. The pinnacle of motorsport will be returning to Jeddah, home of the world’s fastest street circuit,