World Defense Show Riyadh has quickly become one of Saudi Arabia’s largest international trade exhibitions. Founded by the General Authority for Military Industries, the biennial event brings governments, manufacturers, military leaders, technology companies and investors together in the Saudi capital. The 2026 edition showed just how much the exhibition has grown. Over five days, companies
Pullman Zamzam Madinah occupies a location that matters enormously to visitors to the city. The hotel is adjacent to Al-Masjid an-Nabawi and only moments from Al Salam Gate. For many guests, that proximity is the reason to stay. Pilgrims often travel to Madinah after performing Umrah or Hajj in Makkah. The pace of the visit
Aseer Season 2026 offers something very different from the desert image many international travelers still associate with Saudi Arabia. In and around Abha, visitors find mountains, green landscapes, cooler temperatures, heritage villages, cafés, outdoor attractions and summer entertainment. The 2026 season runs from June 25 to September 1. That timing is important. While temperatures rise
PIF and Formula E are announcing the expansion of the Driving Force program through a new online platform, giving young people worldwide a backstage pass to the future of motorsport through STEM and sustainability education, showcasing the future of mobility. The multi-dimensional learning program was first launched in April 2025 in Miami, during the 2024/25
Swissotel Makkah is one of the large five-star hotels that form part of the Abraj Al Bait complex beside Masjid al-Haram. Its position gives pilgrims easy access to the Holy Mosque, while many rooms overlook the Haram, Kaaba or Makkah skyline. Yet location is only part of the story. The hotel was also the first
Summer offers an opportunity to discover the landscapes of north-west Saudi Arabia at a slower pace, with early departures and carefully planned stops transforming the drive to AlUla into part of the experience itself. Whether travelling north along the Red Sea coast from Jeddah, crossing the volcanic landscapes around Khaybar from Madinah, or approaching beneath
Red Sea Global (RSG), a PIF company and the regenerative tourism developer, has renewed its sponsorship of Al-Ahli Saudi Football Club for one season (2026-2027), extending a partnership that began in 2023. Under the new agreement, AMAALA will appear on the front of Al-Ahli’s first-team shirts, replacing the Red Sea Global brand as the partnership
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